With the proliferation of smartphones in the past decade and a half, apps have become ubiquitous. From streaming video to social networking to banking to doing your taxes, there is an app for everything. Some major businesses, such as Uber, Tinder, and Instagram, are app-first or even app-only, with their primary method of customer engagement coming overwhelmingly through a smartphone app interface. With more and more traditional goods and services being accessed through smartphone apps, forward-thinking businesses can incorporate their app icons into their larger trademark strategies with the assistance of an Alabama trademark lawyer.
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