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Trademarks protect information that identifies the source of a product and helps consumers differentiate that product from others. In the vast majority of cases, this information takes the form of brand names, logos, slogans, tag lines, and jingles. After all, the easiest way for consumers to identify the source of a product is through a distinctive mark that stands out from others. But trademarks can also encompass other less traditional, less obvious brand elements that nonetheless serve as source-identifiers. These nontraditional trademarks may be eligible for trademark registration with the United States Patent and Trademark Office (USPTO) with the help of an Alabama trademark lawyer


Trademark registration confers a host of benefits that are not available to common law trademarks. For instance, registering your trademark with the United States Patent and Trademark Office (USPTO) gives you rights throughout the United States and allows you to sue for trademark infringement in federal courts. Federal registration also provides nationwide constructive notice that your trademark belongs to you. However, the USPTO frequently refuses trademark applications for a variety of reasons. A trademark search executed by an Alabama trademark search attorney can help you avoid stumbling into one of those pitfalls. 


Trademark registration is essential for protecting companies’ names, brands and logos. Registering a trademark with the U.S. Patent and Trademark Office (USPTO) provides nationwide protection—and this protection affords the registered owner the right to prevent not only the use of the registered mark itself but also the use of any “confusingly similar” marks to promote competing goods and services.


Trademarks for App Icons

Mon Jan 10th, 2022 by  Trademarks

With the proliferation of smartphones in the past decade and a half, apps have become ubiquitous. From streaming video to social networking to banking to doing your taxes, there is an app for everything. Some major businesses, such as Uber, Tinder, and Instagram, are app-first or even app-only, with their primary method of customer engagement coming overwhelmingly through a smartphone app interface. With more and more traditional goods and services being accessed through smartphone apps, forward-thinking businesses can incorporate their app icons into their larger trademark strategies with the assistance of an Alabama trademark lawyer