By: Cecilia Von Mann
Cardi B, the Grammy award winner for Best Rap Album of the Year, has filed the paperwork with the United States Patent and Trademark Office for a trademark over her viral catchphrase, ‘Okurrr.’ The 26-year-old female rapper has taken over the rap world and pop culture scene along with her signature phrase, which has even made appearances in this year’s Pepsi Super Bowl ad.
The Bronx native rapper explained to Jimmy Fallon on The Tonight Show that the phrase was the sound of a “cold pigeon in New York City.” This word can be used in all sorts of situations Cardi explained but is especially useful when someone “checks somebody” and you did not know they had it in them. ‘Okurrr’ will soon be used for even more occasions. According to the paperwork filed with the USPTO, it will be found on paper products, like cups and posters, as well as on all types of clothing ranging from sweatshirts to hats.
However, Cardi is showing that she not only sings about ‘Money’ but is a businesswoman who knows how to make it and protect it. In addition to filing the trademark over ‘Okurrr’ with three R’s, the ‘Bodak Yellow’ rapper trademarked ‘Okurr’ with two R’s ensuring her full protection on the word.
She is taking full advantage of the intellectual property law to protect her brand, expand her business with these trademarks, and continue to influence both music and pop culture. Overall, it is safe to say she likes it like that.