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Trademark registration is essential for protecting companies’ names, brands and logos. Registering a trademark with the U.S. Patent and Trademark Office (USPTO) provides nationwide protection—and this protection affords the registered owner the right to prevent not only the use of the registered mark itself but also the use of any “confusingly similar” marks to promote competing goods and services.

In today’s world, social media marketing is essential. But, social media platforms can also be dangerous places for brand-based businesses. Fortunately, there are steps companies can take to protect their trademarks on social media—both initially and on an ongoing basis. Alabama trademark lawyer Hunter Adams explains:

Patent protection affords startups the opportunity to protect their inventions and capitalize on the exclusivity this protection affords. But, securing patent protection isn’t easy, and startups can easily lose their monetization potential if they aren’t careful. With this in mind, here are five essential tips for startups from Alabama patent attorney Hunter Adams:

Companies doing business in the United States can protect most types of intellectual property through registration with the U.S. Patent and Trademark Office (USPTO) or the U.S. Copyright Office. But, there is one major exception: Trade secrets are not eligible for registration. Instead, companies must protect their trade secrets through other means, as Alabama intellectual property lawyer Hunter Adams explains below.

Should you apply for a plant patent? While plant patents can be immensely valuable, they are not well-understood. Many inventors who are eligible for plant patents fail to file, and many people who believe they are eligible for plant patents do not meet the requirements for registration with the U.S. Patent and Trademark Office (USPTO). In this article, Alabama patent attorney Hunter Adams provides an overview of what entrepreneurs and companies need to know about plant patents.